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Author: Cheryl A. Clausen..
Article source: http://www.articledeshboard.com/. Used with author's permission.
If at some point you had a job there was always someone else you could either blame or count on to bail you out, but now as a business owner there's no one to count on but you. When things aren't going well it can feel like the world is crumbling around you and failure is one heartbeat away? You can't succeed when you're trapped in the grips of fear.
Remember fear is based on pure emotion. Usually you have information that is feeding your fear, but you aren't focusing on the facts surrounding your fear. You may have the information that you don't have enough money in your checking account to pay your current bills.
You may have information that your projected revenues will not provide enough money to pay those bills, and that you lack the ability to obtain any further credit extensions. But you need to focus on the underlying facts rather than the information. The facts may be: you don't know how to market yourself, you don't know how to sell, you don't have a budget, etc. Get to the facts about your situation and don't focus on the information.
The biggest fear of every business owner is running out of money. When you run out of money you're out of business. It's not like you don't have a right to be highly emotional, but panicking won't help. Panic keeps you from taking the very actions you need to take to turn things around.
When you focus on everything you can't do you're headed on downward spiral with no hope of saving yourself. Rather than focusing on what you can't do, focus on the things you can do. The first step to fixing any problem is knowing exactly what you have to do next. Dump the scarcity mentality and adopt an abundance mentality. You recognize that you can't sell, but you think you can't afford to get the help you need to learn how to sell. In reality, you can't afford not to get the help you need. If you don't get the help you need you won't be able to discover what you don't know by yourself through trial and error fast enough to keep things going.
Sometimes you have to make decisions and take actions based on a leap of faith caused by your belief in yourself and what you're doing. Your business exists for a purpose and that purpose must be worthy of your customers. Does your business exist for a logical reason?
You certainly thought there was when you started out, or you wouldn't have put all your blood, sweat, and tears into it. If you base your decisions on the facts and take the actions you need to take to make it work you can only lose if you decide to quit. You may not have the money to do what you need to do in your bank account, and a bank may not loan you the money, but there are always ways to get more money so you can get what you need if you're just creative enough.
It will take creativity to obtain the means to your solution. While you're focusing your thoughts and energies on fear you can't be focused on actions. Fear keeps you trapped in the problem keeping you from the solution. Direct all your focus and energies on developing a plan for taking the actions you need to take to achieve
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